Art and business: challenges and opportunities for collaboration
This was the subject up for discussion between Matthias Mühling, Director of the Lenbachhaus in Munich, Hannes Wohlgemuth (Marketing and Sales, ewo) and Mark Möllenbruck of the internationally renowned design studio Meiré und Meiré, Cologne. The discussion was moderated by Susanne Barta (ewo).
According to the experts the future is all about open systems. Living and working in open systems calls for special skills: autonomy, profile, positioning, and the ability to act with flexibility and creativity, attentive to a constantly changing scenario. Thinking and acting innovatively are typical characteristics of the world of art. But how much does the business world need art, and, conversely, how much does the art world need business? How can artists interface with the world of business, and how can business people make a commitment to culture? How to implement fruitful processes of collaboration between all parties? These are the key issues that have been tackled in the debate.
Summary
Photography: Luca Meneghel